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Mike Evans

Founder, Reframe Health Lab

Health Tech

Mike Evans, known as Dr. Mike Evans, is a family physician who founded Reframe Health Lab, the Toronto health-media studio behind the 2011 whiteboard video 23½ Hours. He taught family medicine at the University of Toronto and joined Apple's health team in 2016. A 2025 conference bio says he left Apple that year to start a patient-education company.

Mike hasn’t spoken on a TechTO, TechVancouver or TechWaterloo stage. This profile is here because Mike co-founded Reframe Health Lab, which appears in 1 talk in the archive.

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Quick answers

Did Mike Evans found Reframe Health Lab?

Yes. Reframe Health Lab's own founder page, as archived on March 9, 2017, is titled "Founder Dr. Mike Evans" and says he brought creatives, patients and clinicians together in a media lab, "now Reframe". Mercury Films' Reframe Health page, checked September 24, 2026, says that in 2011 he teamed up with Nicholas de Pencier and illustrator Liisa Sorsa to make 23½ Hours.

What was his academic and clinical work?

In a Dive Brief published September 22, 2016, Healthcare Dive described him as head of digital preventive medicine at the Li Ka Shing Knowledge Institute and an associate professor of family and community medicine at the University of Toronto, and said he had been a physician at St. Michael's Hospital. A speaker page for a June 2025 conference lists him as a Professor of Family Medicine at the University of Toronto.

When did he go to Apple?

MedCity News reported on September 21, 2016 that Apple had hired him for a role in worldwide health innovation. On the North of Patient podcast, published September 17, 2024, host Puneet Seth said he had spent eight years on Apple's health team and was on a gap year.

What is he doing now?

The speaker page for the June 25 to 27, 2025 Patient-Powered Progress conference says he stepped away from Apple in 2025 and is launching a patient education startup and advising. His current role was not confirmed on a live company page as of September 24, 2026.

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Maintained by TechTO · facts sourced and dated · last reviewed Sep 24, 2026