The people
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Working at Reframe Health Lab
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On the TechTO stage
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About
The lab describes itself as a health lab with no white coats or test tubes. Dr. Mike Evans started it in 2011 with filmmaker Nicholas de Pencier and illustrator Liisa Sorsa; its first video, 23½ Hours, has been watched more than seven million times. The team has since made more than fifty health videos plus infographics, sites and apps, and has moved into behaviour-change programmes.
Backers
No outside funding disclosed
Quick answers
What does Reframe Health Lab do?
It makes health communication — videos, infographics, websites and apps — by putting clinicians, filmmakers and designers on the same project.
Who runs Reframe Health Lab?
Dr. Mike Evans founded it in 2011. Mike Heinrich is managing director and produced the Dr. Mike Evans whiteboard video series.
What is 23½ Hours?
The lab's first whiteboard video, on the single best thing you can do for your health. It has been viewed more than seven million times.