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Mike Heinrich on the TechTO stage

Mike Heinrich

Managing Director, Reframe Health Lab

Health TechTorontoOn TechTO stages since 2017

Mike Heinrich is managing director of Reframe Health Lab, the Toronto studio that pairs clinicians with filmmakers and designers to make health information people actually watch. He produced the Dr. Mike Evans whiteboard videos, including 23½ Hours. He came to health from twenty years in telecom and UK technology startups.

On the TechTO stage ×1

First seen on the TechTO stage in 2017. Every talk is searchable — ask the archive about Mike

In their words

patient engagement is also like teenage sex everybody's talking about it and not everybody talking about it is actually doing it

TechTO HealthTO, Apr 2017 · watch at 2:04

one great line I heard ages ago was a physician saying your health is my concern but it's your responsibility

TechTO HealthTO, Apr 2017 · watch at 5:08
A few quotes can’t cover everything Mike said on the TechTO stage. 1,600+ talks are searchable.Ask about Mike

Quick answers

What is Mike Heinrich known for?

Producing the Dr. Mike Evans whiteboard video series at Reframe Health Lab, including 23½ Hours, and running the studio as managing director.

What is Reframe Health Lab?

A Toronto health-communication studio, founded by Dr. Mike Evans in 2011 and operating under Mercury Films, that makes videos, infographics, sites and apps to change health behaviour.

What did he tell the TechTO stage about patient engagement?

That it means something different to everyone and that most organisations talking about it are not really doing it — his 2017 HealthTO talk built the point around a leprechaun.

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Maintained by TechTO · facts sourced and dated · last reviewed Jul 31, 2026