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Mike Murchison on the TechTO stage

Mike Murchison

Co-founder & CEO, Ada

AITorontoOn TechTO stages since 2017

Mike Murchison is the co-founder and CEO of Ada, the Toronto company whose AI agents handle customer service for brands including Square and YETI. Before starting Ada in 2016 with David Hariri, the two spent about a year working as support agents across seven customer service teams to learn the job first-hand.

On the TechTO stage ×3

TECHTO7:51

Mike Murchison of Ada presents How do you know your software is valuable?

TechTO · July 2017
Watch on YouTube ↗
TECHTO26:50

TechTO x TMX Presents: Three Comma Club ft. Ada

TechTO · September 2022
Listen to the episode ↗
TECHTO FOUNDERS & FUNDING43:31

Ada Support and Version One Ventures

Founders & Funding · April 2020
Watch on YouTube ↗

First seen on the TechTO stage in 2017. Every talk is searchable — ask the archive about Mike ↗

In their words

I actually believe in B2B software that great software gets people promoted.

TechTO, Sep 2022 · watch at 10:18 ↗

software isn't inherently valuable — instead what you'll believe is that software is a multiplier of value that is created in the physical world

TechTO, Jul 2017 · watch at 02:23 ↗

we actually answered thousands of customer support tickets a month manually before we wrote one line of code

TechTO, Jul 2017 · watch at 03:01 ↗
A few quotes can’t cover everything Mike said on the TechTO stage. 1,600+ talks are searchable.Ask about Mike ↗

More from TechTO ×3

Podcast
TechTO x TMX Presents: Three Comma Club ft. AdaFounder Journey · mentions Mike
2022
Podcast
Ada Support and Version One VenturesFounder Journey · mentions Mike
2021
Newsletter
DMARC Email TestThe TechTO newsletter · mentions Mike
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Around the web ×2

Interview
Transforming experience for business outcomes – Interview with Sid Banerjee, Mike Murchison and Paloma ParajaAdrian Swinscoe / Punk CX
2026
Article
The $750 Billion AI Opportunity in Customer Service | Mike Murchison, Co-founder and CEO of AdaThe Split
2025

Quick answers

What is Mike Murchison known for?

Co-founding Ada in 2016 and building it into an AI customer service platform serving 350+ businesses, which Ada says automates up to 83% of customer conversations.

How did Ada start?

Murchison and co-founder David Hariri convinced seven customer service teams to let them work as support agents for roughly a year before building anything. The question behind it: why do businesses talk to their customers less the bigger they get?

How much has Ada raised?

More than $200M. Its last priced round was a $130M Series C in May 2021 at a $1.2B valuation, led by Spark Capital.

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Maintained by TechTO · facts sourced and dated · last reviewed Aug 11, 2026