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Ada

Ada is a Toronto company whose AI agents resolve customer service conversations for brands including Square, YETI and Monday.com. Mike Murchison and David Hariri founded it in 2016; Ada says its platform automates up to 83% of customer conversations for 350+ businesses.

$200M+total funding raisedAda β†—
$1.2Bvaluation at its $130M Series C β€” May 2021, its last priced roundAda β†—
350+businesses servedAda β†—
83%of customer conversations automatedAda β†—
6.4 billioninteractions powered since 2016 (as of 2026)Ada β†—

The people

What they build

Ada AI Agent PlatformAI customer service platform for enterprise brands including Square, YETI and Monday.comProduct page β†—
Unified Reasoning EngineAda's engine for automating more complex customer scenariosProduct page β†—

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Working at Ada

Browse open roles across the community on the TechTO Job Board β€” Canada’s most connected tech network. Ada’s roles show up here whenever they post.

Open roles on the TechTO Job Board β†—Or their own careers page: ada.cx/careers β†—

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On the TechTO stage

Every talk is searchable β€” ask the archive about Ada β†—

About

Before writing any code, Mike Murchison and David Hariri convinced seven customer service teams to let them work as support agents for about a year. Ada started in 2016 out of the question of why businesses talk to their customers less the bigger they get. Murchison presented at TechTO in July 2017, when Ada was a year old, and returned for the Three Comma Club podcast in 2022. Ada has raised more than $200M.

Backers

$200M+ from Accel, Tiger Global, Bessemer Venture Partners, Spark Capital, FirstMark, Version One, Leader's Fund and Burst Capital. The $130M Series C at a $1.2B valuation was led by Spark Capital.

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Quick answers

What does Ada do?

It builds AI agents that resolve customer service conversations, and says it automates up to 83% of them for more than 350 businesses.

Who founded Ada?

Mike Murchison and David Hariri, in Toronto in 2016. Murchison is CEO.

How much has Ada raised?

More than $200M. Its last priced round was a $130M Series C in May 2021 at a $1.2B valuation, led by Spark Capital.

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Maintained by TechTO Β· facts sourced and dated Β· last reviewed Aug 11, 2026