On the TechVancouver stage ×1
First seen on the TechVancouver stage in 2016. Every talk is searchable — ask the archive about Mo ↗
In their words
When you're telling a powerful public story, it always starts with a profound understanding and sense of self. It's a vulnerability, it's opening up your audience, and it's presenting on yourself first and foremost.
We start thinking of our audience in terms of this stubborn animal that we're just trying to get to move forward — and what do we need to dangle in front of them?
Any time you put a bunch of people together who are organisms, you actually just wind up with a collective organism.
Quick answers
What is Skyrocket Digital?
A Vancouver brand and digital agency. Dhaliwal founded it and runs strategy; the firm works on brand, digital products and transformation for clients.
What was Mo Dhaliwal's argument at TechVancouver?
That advertising built on dangling a carrot positions you as a commodity. He borrowed Marshall Ganz's public-narrative model — self, us, now — and argued brands should communicate purpose the way a person tells their own story.
Which stage did he speak on?
TechVancouver, in December 2016. TechVancouver is part of the TechTO community network; this was not a TechTO stage.