The people
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Working at Skyrocket Digital
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On the TechVancouver stage
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About
Mo Dhaliwal founded Skyrocket Digital in Vancouver and leads strategy there. At TechVancouver in December 2016 he set out the agency's argument: conversion-optimised advertising treats an audience as a stubborn animal to be moved with a carrot, which positions the advertiser as a commodity. His alternative borrows Marshall Ganz's public-narrative model — the story of self, the story of us, the story of now — and applies it to organisations.
Backers
Independent agency; no outside investment verified for this page.
Quick answers
What does Skyrocket Digital do?
Brand strategy, digital product and marketing work out of Vancouver, for clients ranging from startups to large international brands.
Who runs Skyrocket Digital?
Mo Dhaliwal founded it and leads strategy.
What is the agency's argument about branding?
That treating an audience as a target to be nudged makes you a commodity. Dhaliwal's framing is that an organisation is a collective organism, so its brand work should start from self-awareness the way a personal story does.