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Quick answers
Did Mudit Rawat found Urbery?
Yes. A Canadian Grocer interview published February 19, 2015 calls him Urbery's founder and CEO and says he started the company late the year before. A BetaKit article published February 8, 2016 also names him as Urbery's founder.
What did he do before Urbery?
Canadian Grocer reported on February 19, 2015 that his most recent role had been in Sobeys' corporate strategy group, where he analyzed grocery retail trends, and that he had also worked in business development and consulting.
How did he describe Urbery's model?
In the BetaKit article of February 8, 2016, he said rival services picked orders from a large central warehouse, a model he called capital-intensive and unable to deliver alcohol at speed. Urbery instead sent shoppers it called Grocery Gurus into existing stores.
Why did he start it?
He told Canadian Grocer in February 2015 that he rarely planned grocery trips, had no car to carry heavy bags, and wanted groceries at his door within hours rather than the next day.