On the TechTO stage ×2
Positioning Your Content For Targeted Acquisition
Watch on YouTube ↗Achieving 10X Growth
Watch on YouTube ↗First seen on the TechTO stage in 2019. Every talk is searchable — ask the archive about Nadya ↗
In their words
They spend a ton of money trying to be recognized for these keywords — up to nineteen dollars a click for content marketing solutions. But what's even more shocking is nobody's really searching for these terms. 50 people in a month are searching for content marketing solutions.
One thing that you should do is pay attention to your audience, try to understand and talk to them. Maybe what they're searching for is not necessarily what you want. Break down those goals to focus on them individually, and then use that content to guide your audience to the solution that will actually be what you're trying to sell.
Just doubling the size of our team isn't actually going to lead to double the revenue — which is something that we learned last year.
Around the web ×2
Quick answers
What is Nadya Khoja known for?
Building Venngage's content and SEO growth engine as its Chief Growth Officer. By her May 2019 TechTO talk the site was driving over a million organic sessions a month and roughly 40,000–45,000 signups a week, with almost no ad spend.
Did Nadya Khoja found Venngage?
No. Venngage was founded in 2012 by Eugene Woo and Lucas Walker. Khoja joined as a marketer and rose to Head of Marketing and then Chief Growth Officer.
How many times has Nadya Khoja spoken at TechTO?
Twice: a 2019 TechTO Special Event talk on positioning content for targeted acquisition, and a February 2020 talk on achieving 10X growth by building ownership into a team's core values.