On the TechTO stage ×1
First seen on the TechTO stage in 2019. Every talk is searchable — ask the archive about Natalie ↗
In their words
in 2019 for the first time ever time spent with digital media has surpassed time spent with traditional media
most importantly of all for retailers is engagement and likes and shares indicative of an intent to purchase or an intent to be loyal to a brand
if your gold star service is only reserved for influencers then you have failed
Quick answers
What did Natalie Griffith tell retailers at TechTO?
Four things, in July 2019: decide what influencer marketing is for instead of parking it in PR; track store traffic, add-to-cart, purchase size and lifetime value rather than likes; put paid media behind creator content instead of relying on organic reach; and make the service you give influencers repeatable for everyone else.
What is #paid?
A Toronto creator marketing platform founded in 2013 by Bryan Gold and Adam Rivietz that matches brands with creators and runs the campaigns. Griffith worked on client success there, primarily in the Instagram and Facebook ecosystem.
What is Natalie Griffith doing now?
Not established. This page does not publish from LinkedIn or contact-data aggregators. Her role and company are taken from TechTO's own video title for the July 2019 talk.