The people
What they build
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Working at #paid
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On the TechTO stage
Bryan Gold of #Paid presents Give Your Customers Magic Superpowers
Watch on YouTube ↗
TechTO Raise of The Month: #paid
Watch on YouTube ↗SalesTO January 2019: The Journey to Scaling Sales
Watch on YouTube ↗
Funding International Expansion
Watch on YouTube ↗How to Leverage Creator Content
Watch on YouTube ↗Every talk is searchable — ask the archive about #paid ↗
About
Founded in 2013 by Bryan Gold and Adam Rivietz, #paid pairs brands with people who are popular on social platforms and handles the matching, campaign execution, content licensing and measurement. Gold told the TechTO stage in 2018 that the Ryerson DMZ connected the company to its first major customer, Coca-Cola, and that #paid was profitable and cash-flow positive in 2017 before it chose a controlled burn and raised a $9M Series A led by ScaleUp Ventures in May 2018. It is headquartered in Toronto with offices in New York, Los Angeles, Chicago and Miami. Co-founder and chief strategy officer Adam Rivietz returned to the TechTO stage in 2025, first for a fireside on the Boast Funding Stage at Toronto Tech Week with Export Development Canada's CJ Hervey about funding international expansion, then for a session on leveraging creator content.
Backers
ScaleUp Ventures led the $9M Series A that closed in May 2018 · other investors not verified here
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Quick answers
What does #paid do?
It matches brands with creators who are popular on social media, then runs the collaboration and measures it. On the TechTO stage in 2018 Gold described the model: creators set their own rates and keep 100% of them, while #paid charges brands and agencies a fee for facilitating the collaboration, licensing its technology and executing campaigns.
Who founded #paid?
Bryan Gold and Adam Rivietz, in 2013. Gold is CEO and Rivietz is Chief Strategy Officer.
How much has #paid raised?
Gold announced a $9M Series A led by ScaleUp Ventures on the TechTO stage in August 2018, saying the company had been profitable and cash-flow positive in 2017 and raised to invest in sales and product. Rounds after 2018 are not verified here.