The people
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About
Most creator-economy tools point at the content. Bento points at the part creators usually hand to an agency: finding out who at a brand actually books partnerships, writing to them, and chasing the thread. It sells access to a database it says holds more than a million verified brand contacts across 800,000-plus brands, an AI pitch writer trained on the creator's own voice, automated follow-ups, and a pipeline view of where each conversation stands. The framing is deliberately unglamorous — a brand deal as a sales process a creator can run alone, keeping the whole fee rather than an agency's share — and the audience is drawn as widely as that implies: influencers of every size, UGC creators, photographers, podcasters, models, athletes and newsletter writers. The company states its mission as 'building the next million creator businesses' and the product is free to start. Co-founder and chief executive Jaclyn Ling co-founded Blynk, the Toronto fashion app Kik acquired in December 2015 when she was 24, and later co-founded Hatchways, a Y Combinator S19 company.
Backers
No funding round has been announced publicly and the company names no investors on its own site.
Quick answers
What does Bento do?
It helps content creators land brand deals without an agent — finding the right contact at a brand, writing the pitch in the creator's voice, following up automatically and tracking the pipeline. It is free to start.
Who founded Bento?
Jaclyn Ling is co-founder and chief executive. She earlier co-founded Blynk, the Toronto fashion app Kik acquired in December 2015, and Hatchways, a Y Combinator S19 company.
How big is its brand database?
The company says it holds more than a million verified brand contacts covering over 800,000 brands.
Who from Bento is in this directory?
Jaclyn Ling, its co-founder and chief executive, who spoke on TechTO stages in 2015 and 2017 — on what makes a good partnership, and on starting a company while at Kik.