On the TechTO stage ×1
First seen on the TechTO stage in 2017. Every talk is searchable — ask the archive about Natasha ↗
In their words
if you're focused on a business that makes it convenient for people you can bet you that your life will be anything but convenient
there is no perfect time to leave your corporate job and pick up someone's laundry
Around the web ×2
Quick answers
What was Vaundry?
A Toronto laundry and dry-cleaning service that picked up, cleaned and delivered on a scheduled evening route rather than on demand. Natasha Varma co-founded it and was CEO. The company is no longer operating.
What did Natasha Varma say about trust?
That the hardest part of the business was not logistics but persuading a stranger to hand over their clothes. She and her co-founder did the pickups themselves for months, and referrals became the main way trust was earned.
What does Natasha Varma do now?
She has been Director of Sales at Carbide, a data-security and compliance company, since August 2025. She previously ran growth at The Upside Foundation of Canada.