ecosystem / people / nathan-wong
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Nathan Wong

Co-founder, Fortay

HR tech

Nathan Wong is one of three co-founders of Fortay, the Toronto HR-tech company that assesses culture add in hiring; BetaKit named him as Fortay's CTO in September 2016. He also co-founded the ad marketplace BuySellAds, the role his personal site still lists. Fortay's current company page names only Marlina Kinnersley and Bohdan Zabawskyj.

Nathan hasn’t spoken on a TechTO, TechVancouver or TechWaterloo stage. This profile is here because Nathan co-founded Fortay, which appears in 1 talk in the archive.

Quick answers

Did Nathan Wong co-found Fortay?

Yes. BetaKit's 20 September 2016 profile of the company refers to Fortay's "team of three co-founders" and names them as Bohdan Zabawskyj, Marlina Kinnersley and Fortay CTO Nathan Wong.

What is Fortay?

A Toronto HR-tech company. Its own site, fortay.co, checked 2026-09-21, sells three products: Culture Add Hiring, People Experience and Inclusive Leadership. BetaKit, 20 September 2016, described it as a Toronto-based tool for assessing culture fit at the front of the hiring funnel.

What does Nathan Wong do now?

No 2025 or 2026 source found places him at Fortay; the company's own page at fortay.co/company, checked 2026-09-21, names only Marlina Kinnersley and Bohdan Zabawskyj. His personal site nathan.ca, checked 2026-09-21, lists him as co-founder of BuySellAds and otherwise says only "I build stuff." (checked 2026-09-21)

What else has Nathan Wong built?

BuySellAds, an advertising marketplace. BetaKit, 20 September 2016, identified him as "co-founder of BuySellAds", and nathan.ca, checked 2026-09-21, still lists that role.

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Maintained by TechTO · facts sourced and dated · last reviewed Sep 21, 2026