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Did Neil Sweeney found JUICE Mobile?
Yes. Marketing Magazine's profile of the company on December 15, 2015 refers to "Juice founder Neil Sweeney," and Profectio reported on August 23, 2018 that "JUICE Mobile was founded by Neil Sweeney." An AdMonsters interview published August 27, 2014 describes him forming the company four years earlier, which matches a 2010 start.
What was JUICE Mobile?
Strategy reported on January 23, 2014 that Juice Mobile was a Toronto-based mobile marketing agency of about 40 staff, founded in 2010, running an ad platform called Nectar and a mobile real-time bidding platform called Swarm. Yellow Pages Limited's release of March 15, 2016 said it served over 300 Fortune 500 customers across North America.
What happened to JUICE Mobile?
Yellow Pages Limited announced in its own news release, dated March 15, 2016, that it was acquiring JUICE Mobile for a purchase price of $35 million, with the transaction taking effect on March 17, 2016. That release put JUICE Mobile's 2015 revenue above $25 million.
What does Neil Sweeney do now?
He runs Reklaim. A Reklaim Ltd. news release dated June 30, 2026 identifies him as "Neil Sweeney, Founder & Chief Executive Officer, Reklaim Ltd." and describes Reklaim as a consumer privacy and data platform that lets individuals view, control, remove and monetize their personal information.