The people
What they build
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Working at JUICE Mobile
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On the TechTO stage
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About
JUICE Mobile was founded in Toronto in 2010 by Neil Sweeney to grow and monetize mobile advertising, counting more than 300 of the Fortune 500 among its clients and reporting over C$25M in 2015 revenue. Yellow Pages Limited acquired it for C$35M in March 2016 and consolidated it into its Mediative agency unit. In November 2018 Yellow Pages moved to liquidate Mediative and sell JUICE, and Curate Mobile acquired the assets effective 1 January 2019. CTO Dennis Kuzmar rebuilt the company's data platform on AWS, as he described on the TechTO stage in October 2017.
Backers
Acquired by Yellow Pages Limited for C$35M in 2016 and folded into its Mediative agency unit, then sold to Curate Mobile in January 2019 after Yellow Pages exited the agency business. Earlier venture backing was not confirmed from a primary source.
Quick answers
What did JUICE Mobile do?
It was a Toronto mobile-advertising technology company offering programmatic and direct mobile ad buying for national and international brands and publishers, with US offices in Chicago and Los Angeles.
What happened to JUICE Mobile?
Yellow Pages Limited acquired it for C$35M in March 2016 and folded it into Mediative. In November 2018 Yellow Pages moved to liquidate Mediative, and Curate Mobile acquired JUICE's assets effective 1 January 2019.
Who founded JUICE Mobile?
Neil Sweeney founded JUICE Mobile in Toronto in 2010. Dennis Kuzmar joined as CTO in 2017 and rebuilt its data platform on AWS.