The people
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Working at AdParlor
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On the TechTO stage
Hussein Fazal of AdParlor presents Bootstrapping to Success
Watch on YouTube ↗
Paul Van Winssen of AdParlor presents Measurement, Accountability & Optimization
Watch on YouTube ↗Every talk is searchable — ask the archive about AdParlor ↗
About
AdParlor was founded in Toronto in 2008 by Hussein Fazal and Kristaps Ronka, building on Facebook's advertising API to buy and optimise social ads at scale for brands. It took no outside investment, funding growth from client revenue, and passed $100 million in revenue before Adknowledge acquired it in 2011. Fazal told TechTO in July 2015 how the company was bootstrapped to that outcome; he later co-founded SnapTravel, now Super.com. Paul Van Winssen returned to the TechTO stage for AdParlor in November 2017 with a talk on measurement, accountability and optimisation in digital advertising.
Backers
Bootstrapped — no external venture funding raised. Acquired by Adknowledge in 2011.
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Quick answers
What does AdParlor do?
Social advertising — buying, optimising and measuring paid social campaigns for brands, built originally on Facebook's ads API.
Who founded AdParlor?
Hussein Fazal and Kristaps Ronka, in Toronto in 2008. Fazal went on to co-found SnapTravel, now Super.com.
Was AdParlor venture-backed?
No. It was bootstrapped on client revenue and passed $100 million in revenue before Adknowledge acquired it in 2011 — the subject of Fazal's July 2015 TechTO talk.