The people
What they build
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Working at deben
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About
Marc Parillo came out of four years of management consulting in Toronto with what he calls a passion for client services and for data, then helped build the data-focused agency GALE, where he watched media buying stay manual and complex at scale. Prasad Joglekar, deben's CEO, had been head of data at Viacom and Dish. They founded deben in 2023 to build enterprise software that plans video and broadcast inventory across channels, using algorithms that surface value across audiences, objectives and inventory to produce buy-ready plans in near-real time. Parillo told the founder-journey story to a TechTO room in March 2024, calling Toronto marketers some of the best he had worked with. Locality announced its acquisition of deben on 31 March 2026, positioning it as the data-driven planning layer for its cross-platform local TV business.
Backers
No priced venture round is named in the sources consulted here; the company was acquired by Locality in March 2026.
Quick answers
What does deben do?
It builds enterprise software for media planning — assembling buy-ready cross-channel video and broadcast plans in near-real time instead of by hand.
Who founded deben?
Marc Parillo and Prasad Joglekar, in 2023. Joglekar is CEO and was previously head of data at Viacom and Dish; Parillo came from management consulting and the agency GALE.
What happened to deben?
Locality announced its acquisition of deben on 31 March 2026, to advance data-driven broadcast planning across its local TV business.