On the TechTO stage ×1
First seen on the TechTO stage in 2013. Every talk is searchable — ask the archive about Nicholas ↗
In their words
the health and wellness space really became the next luxury item that consumers started to buy instead of very expensive purses
to change the format of packaging to displace plastic bottles with a more eco-friendly compostable renewable resource packaging
Around the web ×1
Quick answers
Who founded Flow?
Nicholas Reichenbach, in 2013. He has said the idea came from the mountain of discarded plastic bottles he saw leaving Burning Man.
Is he still running Flow?
No. He stepped down as chief executive and executive chairman of Flow Beverage Corp in August 2025 under pressure from the company's lenders, remaining on the board. The company was placed in receivership that September.
What did he tell the TechTO stage?
That beverage had been stagnant for two decades under sugared carbonated brands, and that health, wellness and packaging — not flavour — were the trends reshaping the shelf.