On the TechVancouver stage ×1
First seen on the TechVancouver stage in 2003. Every talk is searchable — ask the archive about Nikolay ↗
In their words
we feel that the price point to consumers should be zero you find somebody else who will be willing to offset that price
Around the web ×1
Quick answers
What does Nikolay Malyarov do?
He is Chief Content Officer of PressReader and CEO of PressReader International, appointed in 2019, leading the company's business across EMEA, parts of Asia and Oceania. He joined the Richmond, BC company in 2003.
How does PressReader get paid if readers don't pay?
He told the TechVancouver stage the consumer price should be zero and someone else should offset it — so PressReader sells sponsored access to libraries, hotels, airlines and telecoms, who hand the content to their own customers.
What did he say the real product was?
Discovery. He argued Netflix and Spotify win on helping people find things, not on library size, and that PressReader's personalised home feed ranks on how long people actually read rather than on shares or likes.