On the TechTO stage ×1
First seen on the TechTO stage in 2019. Every talk is searchable — ask the archive about Nina ↗
In their words
Strategy is making integrated choices about where to play and how to win.
It's just as important to decide where you're not going to play and how you're not going to win.
All this strategy stuff is total crap if you can't execute — tactics matter.
Quick answers
What does Nina Bilimoria Angelo do?
She runs go-to-market at Float — marketing, sales, customer success, partnerships and revenue operations — after 20 years in growth roles at HP, Pearson and the Toronto edtech company Top Hat.
What were her five lessons about strategy?
That strategy is a choice about what you will not do, that it has to be written down, that it needs regular honing, and that tactics matter. She gave the talk at TechTO in September 2019 as Top Hat's VP of product marketing.