On the TechTO stage ×2
Experimentation & A/B Testing
Watch on YouTube ↗
The Importance of Storytelling for Founders
Watch on YouTube ↗First seen on the TechTO stage in 2015. Every talk is searchable — ask the archive about Noah ↗
In their words
What are the key unknowns? And then ask yourself: what is the fastest, cheapest, dirtiest way you can eliminate, or at least get as much information as possible, in that unknown? How can I get eighty percent of the information in five percent of the time?
We launched in the US just over a year ago, in Canada about two years ago. We've got over four million members and we've redeemed over 22 million offers.
The answer is you don't have another business, because not all good products make good businesses.
Around the web ×1
Quick answers
What is Noah Godfrey known for?
Co-founding Checkout 51, the app that paid Canadians and Americans cash back for grocery purchases by reading photographed receipts. It passed four million members before News America Marketing acquired it in July 2015.
What does Noah Godfrey do now?
He runs The Real Human Project, whose product Gordie uses an AI host to interview people and human editors to cut the result into short podcast episodes delivered by private RSS.
How many times has Noah Godfrey spoken at TechTO?
Twice, ten years apart: an A/B testing talk in May 2015 while running Checkout 51, and a March 2025 talk on storytelling for founders.