ecosystem / people / peggy-van-de-plassche
Peggy Van de Plassche on the TechTO stage

Peggy Van de Plassche

Founder & Managing Partner, Roar Ventures

Venture CapitalTorontoOn TechTO stages since 2019

Peggy Van de Plassche founded Roar Ventures in July 2018 to back data and AI startups selling into financial services, after roles at CGI, BMO, CIBC and Portag3 Ventures. Her January 2019 TechTO talk drew three lessons from both sides of the table: pivot early, sell before you build, and watch your cash flow.

On the TechTO stage ×1

First seen on the TechTO stage in 2019. Every talk is searchable — ask the archive about Peggy

In their words

talking about pivot it still gives me a lot of trauma just thinking about it

TechTO, Jan 2019 · watch at 1:36

leverage what you've done also do it as soon as you can so you know you don't waste your time and and listen to your clients

TechTO, Jan 2019 · watch at 3:24

manage your cash flow not sexy but make sure you do that

TechTO, Jan 2019 · watch at 6:33
A few quotes can’t cover everything Peggy said on the TechTO stage. 1,600+ talks are searchable.Ask about Peggy

Around the web ×1

Quick answers

What were her three lessons?

Given at TechTO in January 2019. Pivot: she once ran money for a Finnish tech entrepreneur while starting companies for him, and every TechCrunch story about a unicorn triggered another pivot — so when you do change direction, salvage the work rather than scrapping it. Sell: she put engineering first because the team was already there, before proving anyone would buy. Cash flow: a company she had invested in called two weeks out with two months of runway left.

What was Roar Ventures?

A Toronto early-stage fund she set up in July 2018 for data and AI companies selling into financial services, aimed at a $35-million target raised largely from strategic corporate investors — banks and insurers. She moved from Lille, France to Toronto for the financial services sector.

What is Peggy Van de Plassche doing now?

Not established from a current dated source. Roar's domains no longer resolve, and her public profile lists PVDP Advisory Services; no source read for this page confirms the fund is still investing. This page does not publish from LinkedIn or contact-data aggregators.

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Maintained by TechTO · facts sourced and dated · last reviewed Aug 30, 2026