On the TechTO stage ×1
First seen on the TechTO stage in 2015. Every talk is searchable — ask the archive about Phil ↗
In their words
know your audience i think if you don't know your audience like you're failing from the start
if you can't track your ROI on social media don't do it
don't just try and be on snapchat because it's new you know snapchat appeals to young people my demographic is young people that make sense to play on that channel
Around the web ×1
Quick answers
What does Phil Jacobson do now?
He is VP of operations and product at #paid, a Toronto company building tools for the creator economy.
What was PumpUp?
A community app for healthy and active living that Jacobson co-founded in 2012 with Garrett Gottlieb. It passed two million members and raised $2.4 million led by General Catalyst in 2014.
What did he speak about at TechTO?
Using social media to grow — a five-minute talk in August 2015 on how PumpUp built its early audience.