On the TechTO stage ×1
First seen on the TechTO stage in 2019. Every talk is searchable — ask the archive about Randy ↗
In their words
We don't want to be content marketing. We want to actually distance ourselves from a blog post.
We created a new category, which is tricky itself. That's why we do an event, that's why we have podcasts, that's why we write books — we have to advocate for the space as much as we advocate for our product, but it allows us to be a leader in it.
Around the web ×1
Quick answers
Who is Randy Frisch?
A Toronto marketer and founder. He co-founded Uberflip with Yoav Schwartz in 2012 and was its president and CMO; he is now founder and CEO of Trusty, an AI estate-planning app.
What did he speak about at TechTO?
He joined April Dunford's May 2019 panel on product positioning with Kirk Simpson of Wave and Jen Evans of SqueezeCMM, and described why Uberflip walked away from the term content marketing to define a new category, content experience.
What is Trusty?
An AI-powered estate-planning app that helps families document and organize personal valuables. It raised $1 million CAD in pre-seed equity co-led by Relay Ventures and Graphite Ventures, closing in May 2025.