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About
Randy Frisch co-founded Uberflip in Toronto in 2012 and spent a decade as its president and chief marketing officer, arguing that business-to-business marketing's problem was the experience around content rather than the volume of it; PathFactory acquired the company in 2024. Trusty is what he built next, and the premise is that legal documents record decisions without explaining them. The product uses image recognition to identify valuables from photographs, document analysis to make sense of the paperwork, and a conversational assistant to help someone say who should get what and why, including recorded video messages. It now sells primarily through wealth and estate advisers as a client "Estate Binder" that extends their advice between meetings. The $1-million CAD pre-seed closed in May 2025 and was announced that July, co-led by Relay Ventures and Graphite Ventures with Ottawa's Mistral Venture Partners and angels.
Backers
Relay Ventures and Graphite Ventures co-led the $1-million CAD pre-seed, with Mistral Venture Partners and undisclosed angel investors.
Quick answers
What is Trusty?
An estate-planning app that records what a family owns and why particular things were left to particular people. It uses AI to identify valuables from photos, read estate documents and capture personal messages, and is sold through wealth and estate advisers.
Who founded Trusty?
Randy Frisch, who co-founded Uberflip in 2012 and was its president and chief marketing officer until PathFactory acquired it in 2024.
How much has Trusty raised?
$1 million CAD in pre-seed funding, closed in May 2025 and announced that July, co-led by Relay Ventures and Graphite Ventures with Mistral Venture Partners.