On the TechVancouver stage ×1
First seen on the TechVancouver stage in 2017. Every talk is searchable — ask the archive about Rebecca ↗
In their words
We've gone from 12 to 40 employees this year and it's all been about scaling. One of the things we've recently started doing is planning our quarters like Google does.
It's really easy to sit down and say, well, our big audacious goal is to be the leader in our industry in the next five years. But that's really not measurable.
What keeps me up is, we're growing so fast — does everybody know that we care? Are we missing something entirely? It's learning how to properly care for our people while we really focus on blowing up the company.
Around the web ×2
Quick answers
What is AvenueHQ?
A Vancouver platform that handles marketing for residential realtors — building and maintaining their websites, capturing leads, and running their social advertising and newsletters. It launched in 2013 as Realty Butler and rebranded in 2018.
How did the company use OKRs?
Objectives and key results set quarterly at company, department and individual level, published to everyone, aiming to hit about 70 percent of a deliberately over-ambitious target. She adopted the practice while the team went from 12 to 40 people (TechVancouver stage 2017-12-28).
Who else founded it?
Her husband Chris Troelstra, who is CEO.