The people
What they build
Open roles via the TechTO Job Board
Working at AvenueHQ
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On the TechVancouver stage
Every talk is searchable — ask the archive about AvenueHQ ↗
About
The founders' observation was a knowledge gap: residential realtors were being sold technology they had neither the time nor the inclination to run. AvenueHQ's answer pairs simple online tools with live human support, so an agent's website, lead capture, advertising and newsletters are handled rather than merely provided. The company grew from 12 to 40 staff during 2017 alone — the period Rebecca Troelstra described on the TechVancouver stage, when they adopted quarterly OKRs published at company, department and individual level to keep a fast-growing team pointed the same way. It raised $4.5 million in 2019 for US expansion. Chris Troelstra is CEO; Rebecca Troelstra is COO.
Backers
Raised $4.5M in 2019; the full investor list is not published by the company.
Quick answers
What does AvenueHQ do?
It handles marketing for residential real estate agents: website build and maintenance, lead capture, social media advertising and newsletter marketing, backed by a live support team.
Why the two names?
It launched in 2013 as Realty Butler and rebranded to AvenueHQ in 2018. The TechVancouver talk on this page predates the rebrand.
Who founded it?
Rebecca Troelstra, who is COO, and Chris Troelstra, who is CEO.