On the TechTO stage ×1
First seen on the TechTO stage in 2017. Every talk is searchable — ask the archive about Rory ↗
In their words
Attribution is the way that we measure the efficacy of everything that we buy and we do it in digital and that means that there can be no wall.
The point of marketing whether it's long game or short game it's all for sales right over different time spans.
Around the web ×1
Quick answers
What is Rory Capern known for?
Leading Twitter Canada as managing director in 2016–17, running partnerships at Google Canada for five years before that, and now heading M&A as COO of Redbrick.
What was his TechTO talk about?
The walls he argues cost marketers money — between brand and performance, between creative and media, and between martech and adtech — and why attribution collapses all three. Delivered at the first MarketingTO in October 2017.
What does Redbrick do?
It is a B-Corp certified holding company that builds and acquires digital businesses. Capern is COO and runs its acquisitions.