On the TechTO stage ×1
First seen on the TechTO stage in 2026. Every talk is searchable — ask the archive about Ross ↗
In their words
an app clip allows you to open a mobile app on your iPhone without ever installing it on your phone.
the first month was okay. I sold a bunch of watches. Like I had a Rolexes. I sold them and got the cash and I went to the bank. I deposited, made payroll. The second month I sold all of my old Shopify shares.
If you have that idea, at first VCs will say no. I think we spoke to 50 VCs when we first started a lot in Toronto and everyone said no.
Around the web ×3
Quick answers
What is Ross Correia's background?
Reactiv's team page, read 2026-10-19, lists him as co-founder and CEO with earlier roles at Shopify and go-to-market leadership at Splitit and Plobal Apps. On the TechTO stage he said he dropped out of U of T after a Shopify executive saw his beef jerky store and offered him a job (4:05), spent three years at Shopify, then a public company and another startup (5:08), and started Reactiv with two co-founders in September 2023 (6:02).
How was Reactiv funded?
Fortune (2024-10-28) reported a $5 million seed round led by Bonfire Ventures with Foxe Capital, Anthemis, Daher Capital and Alumni Ventures. On stage he said the company hired eight engineers while bootstrapped and that he sold watches and Shopify shares to make payroll (9:05), raised about US$750,000 from angels over three months against a $2 million target (10:04), and heard no from about 50 VCs before the seed round (27:41).
What does Reactiv sell, and to whom?
App Clips that open a brand's app from a link, ad or QR code without an install, and full mobile apps (1:18; reactiv.ai). He named Indigo, Steve Madden, Chanel and NBA teams including the Miami Heat and Sacramento Kings as customers (1:39 and 15:40); Fortune (2024-10-28) named Missouri Star Quilt Company, FragranceBuy, Top of the Mornin' Coffee and Plus Shop. He put the team at about 35 people, almost all in Toronto, more than half from Shopify (16:28).