The people
What they build
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Working at Reactiv
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On the TechTO stage
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About
Reactiv was built on a problem its founders saw while building mobile apps for brands: a store's app produced a meaningful share of revenue, but almost nobody wanted to install one. Its answer is Apple's App Clip, a lightweight version of an app that opens from a URL, ad, email or QR code without a trip to the App Store, and that lets the brand send push notifications for eight hours without an opt-in, as CEO Ross Correia explained on the TechTO stage in October 2026. The company also builds full iOS and Android apps for Shopify brands. Correia said the founders started in September 2023, hired eight engineers before raising, and got their first break in March 2024 when a competitor's data breach sent a former client to them at 11:30 at night; Reactiv went from zero to about $100,000 in ARR within a week. Fortune reported in October 2024 that the company came out of stealth with a $5 million seed round led by Bonfire Ventures. Correia said about 35 employees, almost all in Toronto, more than half of them ex-Shopify, and named Indigo, Steve Madden, Chanel and NBA teams among its customers. An investor introduction got the team to Apple in Cupertino; he said Apple has since helped launch App Clips at arena events.
Backers
Seed (October 2024, $5M): led by Bonfire Ventures with Foxe Capital, Anthemis, Daher Capital and Alumni Ventures, plus Canadian angels (Fortune, 2024-10-28)
Quick answers
What does Reactiv do?
It turns a Shopify store into native iOS and Android apps and Apple App Clips, so a shopper can open the brand's app from an ad, email or QR code without installing it, and the brand can send push notifications afterwards (reactiv.ai, read 2026-10-19; TechTO stage, October 2026, 1:18 and 19:28).
Who founded Reactiv?
Ross Correia (CEO), Zack Elias (COO) and Mike Pezzi (CTO), per the company's team page read 2026-10-19; Fortune (2024-10-28) named Correia and Elias as Shopify alumni. Correia said on stage they started in September 2023 (6:02).
Who backs Reactiv?
A $5 million seed round announced October 2024 was led by Bonfire Ventures with Foxe Capital, Anthemis, Daher Capital and Alumni Ventures (Fortune, 2024-10-28). Correia said about 50 VCs passed before that (TechTO stage, 27:41).