On the TechTO stage ×1
First seen on the TechTO stage in 2023. Every talk is searchable — ask the archive about Ross ↗
In their words
I'm just getting back from about 13 years of leaving Toronto, my hometown, born and raised here, and actually coming back and building out one of our HQs for the go-to-market team in Toronto.
I felt like I needed to go to San Francisco to learn from some of the best about 13 years ago, and I feel like that's no longer the case. There's some incredible leaders and companies that have been developed here.
Don't build your stages in terms of your sales process — build it in terms of the way your buyer buys. That's unique to every single sales process.
More from TechTO ×1
Around the web ×2
Quick answers
What is Accord?
A B2B sales execution platform for sales, onboarding and customer success teams. Rich co-founded it in 2020 with his brother Ryan, an early Google Cloud sales hire, and Wayne Pan.
What did he do before Accord?
He was one of Stripe's first salespeople, joining in 2015.
How much has Accord raised?
A US$10 million Series A announced in January 2023 brought its total to about US$17 million, with Matrix Partners, Y Combinator, Bonfire Ventures and Stripe among its backers.