On the TechTO stage ×2
From Gubagoo to Lyteflo: Scaling Automotive Tech and EV Sales
Watch on YouTube ↗Founder Journey ft. Ryan Osten
Watch on YouTube ↗First seen on the TechTO stage in 2025. Every talk is searchable — ask the archive about Ryan ↗
In their words
It's very hard to sell a company. So you see in the news, this company gets acquired, that company gets acquired — it's hard. And so when you do... we went through the process three or four times, we hired bankers through the years.
We call ourselves an EV revenue platform. We are a suite of tools to help dealerships thrive with electric vehicles, and our mission is to help dealerships sell millions of EVs over the coming years.
There's a million reasons something won't work, and most people will never try to build something. If you have it in you and you want to do it, just start with something. Don't wait for perfect.
you never know who you're going to meet that's going to change your life.
I literally started with carrying a bag, meaning doing sales, right? I was cold calling dealerships. I had no understanding of this market.
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Quick answers
What is Ryan Osten known for?
Building Gubagoo from under $1M in revenue to a dealership messaging platform acquired by Reynolds and Reynolds in 2021, and then co-founding Lyteflo, an EV revenue platform for car dealerships.
What does Lyteflo do?
It sells software that helps car dealerships sell electric vehicles — fuel-savings and incentives calculators, EV insights on vehicle listings, and battery health reports Osten describes on stage as a Carfax for EV batteries.
What did Ryan Osten do before automotive software?
He took a philosophy degree at Western, went to law school, and practiced intellectual property and trademark law for a year in Toronto before moving to an analyst role and then into software sales at BlueCat Networks.