The people

What they build
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Working at Lyteflo
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About
Lyteflo was built on a bet that dealerships need help selling the electric vehicles already sitting on their lots, regardless of how fast the wider transition happens. Ryan Osten started it with Montreal venture studio Diagram after a chance meeting at a climate conference at MaRS, following his years as COO of Gubagoo. It closed an oversubscribed US$3M seed round in January 2025 and is a team of about ten.
Backers
Diagram led the seed round, with Whitecap Venture Partners and Amplify Capital participating. Diagram is also the venture studio Osten started the company with.
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Quick answers
What does Lyteflo do?
It sells software that helps car dealerships sell electric vehicles: fuel-savings and incentive calculators, EV detail on vehicle listing pages, charger and range mapping, and battery health reports for used EVs.
Who founded Lyteflo?
Ryan Osten and Dominick Rivard, in 2024, alongside Montreal venture studio Diagram. Osten had previously been COO of Gubagoo, which sold to Reynolds and Reynolds in 2021.
How much has Lyteflo raised?
A US$3M seed round, closed in January 2025, led by Diagram with Whitecap Venture Partners and Amplify Capital participating. The round was oversubscribed.
