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Lyteflo

Lyteflo is a Toronto company selling EV merchandising software to car dealerships — fuel-savings and incentives calculators, EV insights on vehicle listings, and battery health reports its founder calls a Carfax for EV batteries. Ryan Osten and Dominick Rivard founded it in 2024 with Montreal venture studio Diagram.

Automotive TechTorontoFounded 2024lyteflo.com
$3Moversubscribed seed round led by Diagram, closed January 2025Auto Remarketing, 2025-01-15
10people — TechTO stage 2025-12-18TechTO stage 2025-12-18
7,000dealer clients reachable through its DealerOn partnershipPulse 2.0, 2025-01-16

The people

Ryan OstenCo-founder & CEO · 2 TechTO talks
DR
Dominick RivardCo-founder & CTOprofile coming

What they build

EV Fuel Savings & IncentivesCalculators that show shoppers running-cost savings and the rebates they qualify forProduct page ↗
EV Insights for VDPsRange, charging and ownership detail embedded in dealership vehicle listingsProduct page ↗
Certified Battery ReportsBattery health reports for used EVs — listed as coming soonProduct page ↗

Open roles via the TechTO Job Board

Working at Lyteflo

Browse open roles across the community on the TechTO Job Board — Canada’s most connected tech network. Lyteflo’s roles show up here whenever they post.

Open roles on the TechTO Job Board ↗Or their own careers page: lyteflo.com/careers ↗

Jobs live on jobs.techto.org — the only structured source. We link to it rather than scraping career sites, so the board is always the source of truth.

On the TechTO stage

Every talk is searchable — ask the archive about Lyteflo

About

Lyteflo was built on a bet that dealerships need help selling the electric vehicles already sitting on their lots, regardless of how fast the wider transition happens. Ryan Osten started it with Montreal venture studio Diagram after a chance meeting at a climate conference at MaRS, following his years as COO of Gubagoo. It closed an oversubscribed US$3M seed round in January 2025 and is a team of about ten.

Backers

Diagram led the seed round, with Whitecap Venture Partners and Amplify Capital participating. Diagram is also the venture studio Osten started the company with.

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Quick answers

What does Lyteflo do?

It sells software that helps car dealerships sell electric vehicles: fuel-savings and incentive calculators, EV detail on vehicle listing pages, charger and range mapping, and battery health reports for used EVs.

Who founded Lyteflo?

Ryan Osten and Dominick Rivard, in 2024, alongside Montreal venture studio Diagram. Osten had previously been COO of Gubagoo, which sold to Reynolds and Reynolds in 2021.

How much has Lyteflo raised?

A US$3M seed round, closed in January 2025, led by Diagram with Whitecap Venture Partners and Amplify Capital participating. The round was oversubscribed.

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Maintained by TechTO · facts sourced and dated · last reviewed Jul 16, 2026