On the TechTO stage ×1
First seen on the TechTO stage in 2016. Every talk is searchable — ask the archive about Saul ↗
In their words
Marketing is about influence. But influence is not about influencers. Influence comes from making a connection. Connections come from experiences. Experiences must include emotions.
You cannot have universal influence. You can only be influential in the things that people perceive you as knowing, liking, and trusting.
Around the web ×1
Quick answers
What is Saul Colt known for?
Word-of-mouth marketing. He was Zipcar's first international employee and FreshBooks' first marketing hire, and now runs The Idea Integration Co.
What was his TechTO talk about?
Why paid influencers do not work — influence needs know, like and trust, and it is never universal. Presented in August 2016.
What is his definition of marketing?
A chain he wrote down at 2:30 in the morning: influence comes from connection, connection from experience, experience from emotion, emotion from entertainment, entertainment from magic — magic equals marketing.