The people
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Working at The Idea Integration Co.
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About
Saul Colt founded The Idea Integration Co. after being Zipcar's first international employee and the first marketing hire at FreshBooks. The agency's argument, which Colt made on the TechTO stage in August 2016, is that influence cannot be bought or borrowed: it comes from experiences customers want to tell other people about. Its staff has included alumni of Facebook, the Wall Street Journal, Mad Magazine, Disney and The Simpsons, and it works out of Toronto and California.
Backers
Privately held agency; no outside funding reported
Quick answers
What does The Idea Integration Co. do?
Word-of-mouth marketing — campaigns, content and experiential stunts designed to get customers talking, rather than paid influencer placements.
Who runs it?
Founder and creative director Saul Colt, previously Zipcar's first international employee and FreshBooks' first marketing hire.
Where is it based?
Toronto, with a second office in California.