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Sean Braacx on the TechVancouver stage

Sean Braacx

Co-founder, StoryTap

MarketingVancouverOn TechVancouver stages since 2016

Sean Braacx co-founded StoryTap, the Vancouver platform that walks a brand's real customers and staff through recording short video stories, then handles the permissions and the distribution. It began as a consumer tool for capturing family stories — which people admired but did not use — and pivoted to brands in 2016.

On the TechVancouver stage ×1

First seen on the TechVancouver stage in 2016. Every talk is searchable — ask the archive about Sean

In their words

we made a DIY tool, people loved it but nobody really used it

TechVancouver, Nov 2016 · watch at 00:17

if you do a video that feels like it's not real, it's like I love this service even though the person's never used it, people see through that right away

TechVancouver, Nov 2016 · watch at 01:13
A few quotes can’t cover everything Sean said on the TechVancouver stage. 1,600+ talks are searchable.Ask about Sean

Around the web ×1

Quick answers

What is Sean Braacx known for?

Co-founding StoryTap, a Vancouver video platform that prompts customers and employees through recording short brand stories and manages the rights to reuse them.

What was his TechTO talk about?

A Hack of the Month demo at TechVancouver in November 2016, two months after the rebrand to StoryTap. He recorded a volunteer live on stage to show the teleprompter, the consent step and the manager where brands collect submitted videos.

Why did StoryTap pivot?

The original consumer product asked people to record their grandparents' life stories. He said the response was that it would be great, but getting grandma to record was too much work — while businesses kept asking to use the same technology.

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Maintained by TechTO · facts sourced and dated · last reviewed Aug 2, 2026