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Sean Hudson on the TechVancouver stage

Sean Hudson

Co-founder & CTO, Propel

MarketplaceVancouverOn TechVancouver stages since 2018

Sean Hudson co-founded Propel and leads its engineering, payments and user experience. The company matches new swimmers with private instructors and books them into under-used pools. He took the TechVancouver stage in 2018 to explain objectives and key results, using Propel's own monthly targets as the worked example.

On the TechVancouver stage ×1

First seen on the TechVancouver stage in 2018. Every talk is searchable — ask the archive about Sean

In their words

objectives and key results boil down to one simple statement: I will do this objective as measured by these key results

TechVancouver, Jul 2018 · watch at 00:14

there's no haggling over whether we improved the UI, because we actually know through the metrics

TechVancouver, Jul 2018 · watch at 02:22
A few quotes can’t cover everything Sean said on the TechVancouver stage. 1,600+ talks are searchable.Ask about Sean

Quick answers

What is Sean Hudson known for?

Co-founding Propel, the swim-lesson marketplace, where he is chief technology officer and leads engineering, payments and user experience.

What was his TechTO talk about?

What Gets Measured, at TechVancouver in July 2018 — a short primer on objectives and key results, and why the key results matter more than the objective because they settle whether you did the thing or not.

What targets did he share on stage?

Propel's own OKRs for that month: raise active instructors from 62 to 75, cut manual touchpoints with drip campaigns and two more automated processes, and lift the average number of lessons a client takes to twelve.

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Maintained by TechTO · facts sourced and dated · last reviewed Aug 2, 2026