ecosystem / people / serge-salager
Serge Salager on the TechTO stage

Serge Salager

Founder & CEO, Visualping

SaaSVancouverOn TechTO stages since 2021

Serge Salager runs Visualping, the Vancouver service that watches a web page and tells you when it changes — used by consumers tracking prices and stock, and by lawyers, clinicians and large enterprises tracking rules and rivals. He came to it from Procter & Gamble, then Nestlé's corporate venture fund, then two companies of his own.

On the TechTO stage ×1

First seen on the TechTO stage in 2021. Every talk is searchable — ask the archive about Serge

In their words

acquiring 1.5 million users without marketing, it's a blessing

TechTO TechVan IRL, Dec 2021 · watch at 08:19

watch out for really knowing which market you're going to go after — they need different ways to market and to make money

TechTO TechVan IRL, Dec 2021 · watch at 13:36
A few quotes can’t cover everything Serge said on the TechTO stage. 1,600+ talks are searchable.Ask about Serge

Around the web ×2

Quick answers

What is Serge Salager known for?

Leading Visualping, the Vancouver website-change monitoring service, and raising two rounds for it three months apart in 2021.

What was his TechTO talk about?

A fireside at TechVan IRL in December 2021 on raising two rounds in three months — the first from Canadian investors at what he called a Canadian valuation, the second from US investors at four times that, days after TechCrunch covered the first.

What did he say about consumer versus business customers?

That Visualping was positioned for consumers but 70% of revenue came from businesses, that 98% of consumer users never paid, and that the company was launching a separately priced business product to fix the mismatch.

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Maintained by TechTO · facts sourced and dated · last reviewed Aug 2, 2026