The people
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Working at Visualping
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About
Visualping monitors a page from a URL and a selected region, with no integration needed, and emails when something moves. Serge Salager took over and consolidated three separate web-monitoring tools under the Visualping name after selling his previous company, and it grew to more than a million users on product-led growth with essentially no marketing spend — helped during the pandemic, when people used it to find vaccine appointments and the service was covered by CNBC and others. In 2021 it raised a $2M seed round from Mistral Ventures and N49P in March, then $6M led by Seattle's Fuse in July, days after TechCrunch covered the first raise. Salager told a TechTO audience that 70% of revenue came from businesses despite consumer positioning, which is why the company launched a separately priced business product.
Backers
Mistral Ventures and N49P led a $2M seed in March 2021; Fuse led a $6M round in July 2021 with both earlier investors participating.
Quick answers
What does Visualping do?
It monitors a web page — or a chosen region of one — and alerts the user when it changes. Consumers use it for prices and stock; businesses use it to track regulation, competitors and suppliers.
Who runs Visualping?
Serge Salager is founder and chief executive. He came from Procter & Gamble and Nestlé's corporate venture fund, and ran two other companies before this one.
How did it raise two rounds in three months?
Salager said the first round came from Canadian investors at what he called a Canadian valuation, and that TechCrunch's coverage of it brought a wave of American investors — closing a second round at four times the valuation within days.