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How Shelby Austin Spun out Arteria AI | TechTO Fireside Chat
Watch on YouTube ↗TechTO x StandUp Ventures Present: Together With Women
Watch on YouTube ↗First seen on the TechTO stage in 2023. Every talk is searchable — ask the archive about Shelby ↗
In their words
I left and I started my first startup because I was inspired to solve the problem better and still am Mission driven in terms of what drives me.
There's no substitute for running a great company and caring about your people.
I really just focused on giving and not on taking.
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Quick answers
What is Shelby Austin known for?
Founding ATD Legal as a practising lawyer, selling it to Deloitte, running Deloitte's Omnia AI practice, and then spinning Arteria AI out of Deloitte as co-founder and CEO.
What was her TechTO talk about?
Starting a company inside a professional services firm and spinning it out — an unusual route compared with quitting first. A TechTO Together fireside recorded in February 2023.
What started her first company?
Preparing for a trial that required 30,000 documents printed in duplicate. She told the TechTO stage that the room-filling stack convinced her basic data management could do the job better.

