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Shray Mehra

Co-founder & COO, EZee Assist

AIToronto

Shray Mehra is co-founder and chief operating officer of EZee Assist, whose AI answers franchise operators' questions over SMS, WhatsApp and email using their company's own manuals and training material. He was an early Creative Destruction Lab employee and managing director of CDL-Toronto, then helped set up Antler's Canadian operations. He co-founded the company in 2023.

Shray hasn’t spoken on a TechTO, TechVancouver or TechWaterloo stage. This profile is here because Shray co-founded EZee Assist, which appears in 1 talk in the archive.

Around the web ×2

Article
EZee Assist – Toronto, CABusiness View Magazine
2024
Article
EZee Assist reveals $1.85 million in funding to help franchises manage institutional memoryBetaKit
2023

Quick answers

Did Shray Mehra co-found EZee Assist?

Yes. The company's own team page, checked on 2026-09-22, lists him as "Co-founder & COO", and BetaKit reported on December 7, 2023 that Raphael Rajan "founded EZee Assist earlier this year alongside COO Shray Mehra, CTO Gabe Cadamuro, and CPO Jason Kealey".

What does Shray Mehra do now?

He is co-founder and COO of EZee Assist. The company's own team page, checked on 2026-09-22, still lists him in that role, and Business View Magazine quoted him as "Co-Founder and Chief Operations Officer" on September 30, 2024.

What did Shray Mehra do before EZee Assist?

BetaKit reported on December 7, 2023 that he "was previously an early employee with CDL, where he most recently served as the managing director of CDL-Toronto before helping set up Antler's operations in Canada".

What is EZee Assist?

Its own about page, checked on 2026-09-22, says EZee Assist "is building the AI support agent for multi-location execution" for franchise and multi-location brands. BetaKit reported on December 7, 2023 that the company had raised $1.85 million CAD in pre-seed funding and was rolling out across more than 175 franchisees.

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Maintained by TechTO · facts sourced and dated · last reviewed Sep 22, 2026