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Steve Woods

Co-founder, Nudge.ai

Sales TechToronto

Steve Woods co-founded Nudge.ai, a Toronto sales relationship platform, with Paul Teshima and served as its CTO. The pair had earlier co-founded Eloqua, where Woods was CTO for 14 years before Oracle bought it. Nudge.ai shut down in January 2020 and Affinity bought its assets. He joined Benevity as CTO in June 2020, per BetaKit.

Steve hasn’t spoken on a TechTO, TechVancouver or TechWaterloo stage. This profile is here because Steve co-founded Nudge.ai, which appears in 2 talks in the archive.

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Quick answers

Who is Steve Woods?

A co-founder of Nudge.ai and of Eloqua. BetaKit's June 2016 seed-round story names him as a Nudge co-founder, and BetaKit's May 2020 story says he was co-founder and CTO of Nudge.AI and, before that, co-founded Eloqua with Paul Teshima and served as its CTO for 14 years.

What happened to Nudge.ai?

BetaKit reported in March 2020 that the company shut down in mid-January 2020 after struggling to raise capital, then sold its technology, IP and most of its engineering team to Affinity less than two months later. Woods and Teshima were set to join Affinity as advisers.

What did Steve Woods do after Nudge.ai?

BetaKit reported in May 2020 that he would join Calgary-based Benevity as chief technology officer on June 1, 2020, working from Toronto and leading a technology team of more than 200 people. His current role was not confirmed for this page.

What book did Steve Woods write?

Digital Body Language. Nudge's June 2016 funding announcement on Newswire calls him its bestselling author, and the Marketing Elements podcast interviewed him about it in May 2010, when he was Eloqua's CTO.

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Maintained by TechTO · facts sourced and dated · last reviewed Sep 16, 2026