ecosystem / people / suzanne-mason
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Suzanne Mason

Co-founder & COO, Sprout Family

HealthTech

Suzanne (Suze) Mason is a co-founder and the chief operating officer of Sprout Family, the Toronto company that sells fertility, surrogacy and adoption benefits to employers. She started it in 2023 with Jackie Hanson. Sprout closed a C$1.7 million pre-seed round led by StandUp Ventures, and she speaks publicly about the gaps in Canadian fertility coverage.

Suzanne hasn’t spoken on a TechTO, TechVancouver or TechWaterloo stage. This profile is here because Suzanne co-founded Sprout Family, which appears in 1 talk in the archive.

Around the web ×2

Article
How fertility benefits can give sponsors a retention edgeBenefits and Pensions Monitor
2025
Podcast
#30 - Suzanne Mason [Confident], Co-Founder & COO, Sprout FamilyKelly Yefet (How I Became... podcast)
2024

Quick answers

Did Suzanne Mason co-found Sprout Family?

Yes. BetaKit reported on March 20, 2025 that Sprout Family was founded in 2023 by CEO Jackie Hanson and COO Suzanne Mason. Sprout's own about page, checked September 24, 2026, lists her as "Co Founder & COO".

What is her role today?

Sprout Family's about page, checked September 24, 2026, lists Suze Mason as co-founder and COO and describes her as an operations leader with a track record of scaling Canadian tech companies.

What does she say about fertility benefits in Canada?

In Benefits and Pensions Monitor on April 23, 2025, she said there is no federally mandated requirement for fertility treatment to be covered, that coverage beyond fertility drugs is minimal, and that she expects family-building benefits to follow the path mental health benefits took, from a perk to something employees expect.

How was Sprout Family funded?

BetaKit reported on March 20, 2025 that Sprout closed a C$1.7 million pre-seed round in October 2024, led by StandUp Ventures with Blue Collective, MaRS Investment Accelerator Fund, The51, Boon Fund and Canadian angel investors.

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Maintained by TechTO · facts sourced and dated · last reviewed Sep 24, 2026