On the TechTO stage ×1
First seen on the TechTO stage in 2025. Every talk is searchable — ask the archive about Tara ↗
In their words
after eight years of running the business, one of the most important lessons I've learned is that mindset is your superpower
Every rejection, unsuccessful pitch, or door closed doesn't mean you're failing. Think of rejection as a redirection towards something better.
We ordered white stockck bags and stickers and we were handlabeling thousands and thousands of bags before we could justify ordering that beautiful printed packaging.
More from TechTO ×1
Quick answers
Who is Tara Tomulka?
Founder and CEO of Rawcology, a Toronto maker of organic, plant-based, allergen-free granola and snacks. She founded it in 2017 after burnout in a corporate communications career led her to train as a holistic nutritionist and teach culinary courses at George Brown College.
What did she say on the TechTO stage?
At Commerce Toronto in September 2025 she gave four mindset shifts from eight years of building a CPG brand: expect the challenges, progress over perfection, growth measured as distance travelled rather than speed, and finding awe in the journey rather than trying to enjoy every minute.
How big is Rawcology?
On the TechTO stage in September 2025 she said the company sells through over a thousand retailers in Canada — Sobeys, Whole Foods, Loblaws, Metro — plus Sprouts in the US, had launched a bulk format in Costco West that July, and produces from a 3,600 sq ft facility in west-end Toronto.