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Tea Nicola on the TechVancouver stage

Tea Nicola

Co-founder, WealthBar

FintechVancouverOn TechVancouver stages since 2013

Tea Nicola co-founded WealthBar in Vancouver with Chris Nicola and ran it as CEO until December 2020. The online financial-advice service was bought by CI Financial and relaunched as CI Direct Investing. She spoke on the TechVancouver stage in April 2016 about building the company's culture.

On the TechVancouver stage ×1

TECHVANCOUVER13:13

Tea Nicola of WealthBar presents Success through Human Capital

TechVancouver · May 2016
Watch on YouTube ↗

First seen on the TechVancouver stage in 2013. Every talk is searchable — ask the archive about Tea ↗

In their words

if you have something other than success of your company that drives your employees you really need that

TechVancouver, May 2016 · watch at 07:53 ↗

definition of culture is a moving target you just have to make sure that it reflects the values that you've set out to reflects them

TechVancouver, May 2016 · watch at 10:06 ↗

there are principled core values that are non-negotiable and then they're adjustments or reflections from that value that can change over time

TechVancouver, May 2016 · watch at 10:32 ↗
A few quotes can’t cover everything Tea said on the TechVancouver stage. 1,600+ talks are searchable.Ask about Tea ↗

Around the web ×1

Article
WealthBar founders Tea and Chris Nicola depart CI Direct InvestingWealth Professional
2020

Quick answers

What is Tea Nicola known for?

Co-founding WealthBar, a Vancouver online financial-advice and investing service, and leading it as CEO until she and co-founder Chris Nicola left at the end of 2020.

What happened to WealthBar?

CI Financial took a majority stake in early 2019 and bought the remaining shares in May 2020, then rebranded the service as CI Direct Investing.

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Maintained by TechTO · facts sourced and dated · last reviewed Aug 3, 2026