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Thomas Waites on the TechTO stage

Thomas Waites

Founder, TW Sales

SalesTorontoOn TechTO stages since 2025

Thomas Waites runs TW Sales, a Toronto practice offering fractional chief revenue officer, advisory and coaching work to seed and Series A software companies. He is also chief revenue officer at Median. He spoke at TechTO's Sales Toronto event in August 2025 on how to build a sales team culture.

On the TechTO stage ×1

TECHTO SALES TORONTO14:09

This is How You Build a Winning Sales Team Culture

Sales Toronto · August 2025
Watch on YouTube ↗

First seen on the TechTO stage in 2025. Every talk is searchable — ask the archive about Thomas ↗

In their words

winning is based on creating a system and a culture where any salesperson with the right mindset and behavior can be exceptional

TechTO Sales Toronto, Aug 2025 · watch at 00:28 ↗

my job isn't to pressure the sellers. It's to believe in them and it's to support them. And people act how you treat them.

TechTO Sales Toronto, Aug 2025 · watch at 03:18 ↗

if you treat your sellers like they're winners, then they're going to go out and win.

TechTO Sales Toronto, Aug 2025 · watch at 03:26 ↗
A few quotes can’t cover everything Thomas said on the TechTO stage. 1,600+ talks are searchable.Ask about Thomas ↗

More from TechTO ×1

Newsletter
Lessons from FeldThe TechTO newsletter · mentions Thomas
2025

Quick answers

What is Thomas Waites known for?

Founding TW Sales, which provides fractional CRO, advisory and coaching services to early-stage software companies. He also serves as chief revenue officer at Median.

What did Thomas Waites present at TechTO?

An August 2025 Sales Toronto session on building sales team culture — why team-first thinking and coaching beat pressure as a way to hit numbers.

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Maintained by TechTO · facts sourced and dated · last reviewed Aug 3, 2026