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About
The practice is built around one person's operating record: Waites describes himself as a three-time acquisition sales leader, and the offer is to bring that to founders and sales leaders who are trying to build a repeatable revenue motion for the first time. The work is fractional CRO engagements, go-to-market advisory and coaching, aimed at seed, Series A and Series B software companies, and the pitch is scaffolding rather than headcount — the founder-led sales stage where hiring a full-time revenue executive is premature but improvising is expensive. Alongside it, TW Sales runs an open article library organised by the problem a reader has: sales skills, mindset, sales management, founder-led sales and founding sellers. Waites is based in Toronto, is an alumnus of Wilfrid Laurier University and Queen's, volunteers as a mentor with the Women In Tech Sales Bootcamp and Palette Skills SalesCamp, and founded The Sales Network, a free peer mentorship network for salespeople.
Backers
A consultancy, incorporated as TW Sales Inc. No investors are named and none is claimed.
Quick answers
What is TW Sales?
Thomas Waites's Toronto practice: fractional chief revenue officer work, go-to-market advisory and coaching for seed to Series B software companies, plus an open library of sales frameworks.
Who is it for?
Founders, sales leaders and founding salespeople at early-stage software companies building a repeatable revenue motion — the stage before a full-time revenue executive makes sense.
Who runs it?
Thomas Waites, its founder, a Toronto-based sales leader who describes himself as a three-time acquisition sales leader. He also founded The Sales Network, a free peer mentorship network.
Who from TW Sales is in this directory?
Thomas Waites, who spoke at TechTO's Sales Toronto event in August 2025 on building a winning sales team culture — introduced by TechTO as president at TW Sales.