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Veronika Litinski on the TechTO stage

Veronika Litinski

CEO, Pillcheck

Health TechTorontoOn TechTO stages since 2018

Veronika Litinski leads Pillcheck, the Toronto pharmacogenetics service from GeneYouIn that matches a patient's medications to their DNA. A chemist by training who started in cancer research and then worked in capital markets, she runs a team of data scientists, geneticists and engineers. She presented at TechTO's HealthTO in February 2018.

On the TechTO stage ×1

TECHTO HEALTHTO17:03

Veronika Litinsky of PillCheck presents The Future of Medicine is Personal

HealthTO · February 2018
Watch on YouTube ↗

First seen on the TechTO stage in 2018. Every talk is searchable — ask the archive about Veronika ↗

In their words

75% of prescriptions filled by an average Shoppers Drug Mart store had to change because of insights into personalized medicine.

TechTO HealthTO, Feb 2018 · watch at 03:27 ↗

To me Digital Health is change management informed by data — change management is hard, nobody wants to do it, and if you have no data it would be even harder.

TechTO HealthTO, Feb 2018 · watch at 12:00 ↗

If you don't understand economics of your offering you're not ready — so that's really the place to start.

TechTO HealthTO, Feb 2018 · watch at 12:54 ↗
A few quotes can’t cover everything Veronika said on the TechTO stage. 1,600+ talks are searchable.Ask about Veronika ↗

Around the web ×1

Podcast
Episode #2003: Better Sooner With Veronika LitinskiAdvica Health
2022

Quick answers

What is Veronika Litinski known for?

Leading Pillcheck, GeneYouIn's pharmacogenetic testing service, which reports how a person's genetics affect the way they metabolise prescribed medications.

What did she talk about at TechTO?

The mismatch between genetics and medications, and what personalising a prescription to a patient's DNA changes. HealthTO, February 2018.

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Maintained by TechTO · facts sourced and dated · last reviewed Aug 3, 2026