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Wehuns Tan

Co-founder, Flipp

Retail tech

Wehuns Tan co-founded Flipp, the Toronto company that started in 2007 as Wishabi and turns retailer flyers into a digital shopping app. He was CEO when Flipp raised US$61 million from General Atlantic in 2016. Flipp announced in March 2020 that he would become Executive Chairman, with Michael Silverman taking over as CEO.

Wehuns hasn’t spoken on a TechTO, TechVancouver or TechWaterloo stage. This profile is here because Wehuns co-founded Flipp, which appears in 1 talk in the archive.

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Quick answers

What company did Wehuns Tan co-found?

Flipp, which began as Wishabi. BetaKit (2013-11-05) quoted him as Wishabi's CEO and said the company was founded in 2007; The Globe and Mail (2016-04-14) called him Flipp's chief executive officer and co-founder. Private Capital Journal (2023-08-18) lists the founders as Wehuns Tan, David Au-Yeung, David Meyers and Matthew Cheung.

Is Wehuns Tan still Flipp's CEO?

No. Flipp announced on its LinkedIn page on 2020-03-02 that after 12 years as CEO, Tan would become Executive Chairman of the Board and Michael Silverman would be the next CEO; a Flipp press release two days later (2020-03-04) quotes Tan as Executive Chairman. Silverman was quoted as Flipp CEO when Truelink Capital announced its acquisition of Flipp on 2023-08-16, and Flipp's About page listed him as CEO in September 2026. Tan's role since the acquisition could not be confirmed.

What did the 2016 General Atlantic investment fund?

The Globe and Mail reported on 2016-04-14 that Flipp raised $61 million, with Tan saying $15 billion worth of flyers were being produced in North America alone and that the money would help Flipp pull in more users as it focused on international expansion. Canadian Grocer (2016-04-20) reported he planned to use the funds to accelerate engineering and product development and add consumer marketing.

What is his background?

Waterstone Human Capital's profile (published 2021-02-20) says he was named one of Canada's Most Admired CEOs in 2015, worked at Microsoft, Cisco, HP and Deloitte, and holds a computer engineering degree from the University of Waterloo.

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Maintained by TechTO · facts sourced and dated · last reviewed Sep 19, 2026